* the business application section is for premium members only. And the number of subscribers in africa and the middle east will surpass those in europe by 2016. Setting the price low initially discourages competition from entering the market. Lowering prices and most forms of advertising are done to promote market penetration. Market penetration strategies for its products. Suppose a tax-preparation company chooses market development as its marketing strategy. For example, if a company determines that product abc has a market of 50 million people and of those 10 million purchase it, then product abc’s.
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